Aims
CAMRA's stated aims are to:
- Protect and improve consumer rights.
- Promote quality, choice and value for money.
- Support the public house as a focus of community life.
- Campaign for greater appreciation of traditional beers, ciders and perries as part of our national heritage and culture.
- Seek improvements in all licensed premises and throughout the brewing industry.
CAMRA's campaigns include promoting small brewing and pub businesses, reforming licensing laws, reducing tax on beer, and stopping continued consolidation among local British brewers. It also makes an effort to promote less common varieties of beer, including stout, porter, and mild, as well as traditional cider and perry.
Read more about this topic: Campaign For Real Ale
Famous quotes containing the word aims:
“Whoever aims publicly at great things and at length perceives secretly that he is too weak to achieve them, has usually also insufficient strength to renounce his aims publicly, and then inevitably becomes a hypocrite.”
—Friedrich Nietzsche (1844–1900)
“Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.”
—Marshall McLuhan (1911–1980)
“...a fixed aim furnishes us with a fixed measure, by which we can decide whether such or such an action proposed is worth trying for or not, and as aims must vary with the individual, the decisions of any two people as to the desirableness of an action may not be the same.”
—Anna C. Brackett (1836–1911)