A buyer is any person who contracts to acquire an asset in return for some form of consideration.
When someone gets characterized by their role as buyer of certain assets, the term "buyer" gets new meaning:
A "buyer" or merchandiser is a person who purchases finished goods, typically for resale, for a firm, government, or organization. (A person who purchases material used to make goods is sometimes called a purchasing agent.)
In product management, buyer is the entity that decides to obtain the product.
A buyer's primary responsibility is obtaining the highest quality goods at the lowest cost. This usually requires research, writing requests for bids, proposals or quotes, and evaluating information received.
Famous quotes containing the word buyer:
“I suppose that one of the psychological principles of advertising is to so hammer the name of your product into the mind of the timid buyer that when he is confronted with a brusk demand for an order he can’t think of anything else to say, whether he wants it or not.”
—Robert Benchley (1889–1945)
“It means eating your words, this thing of refusing to be a fence-sitter, but I’d rather eat my words than get calluses from sitting.
No one who has not experienced the condescension of a buyer toward an ordinary salesgirl can have any conception of its withering effect.”
—Mary Barnett Gilson (1877–?)