Buena Vista Social Club - Impact and Analysis

Impact and Analysis

The international success of the Buena Vista Social Club generated a revival of interest in traditional Cuban music and Latin American music as a whole. Musical director Juan de Marcos felt that the recordings serve "as a symbol of the power of Cuban music, and which to a certain degree have contributed to Cuban music regaining the status it always had in Latin American and world music."

Cuba's burgeoning tourist industry of the late 1990s benefited from this rebirth of interest. According to The Economist, "In the tourist quarters of Old Havana it can seem at times as if every Cuban with a guitar has come out to sing the songs that Buena Vista made famous. It's as if you were to go to Liverpool and find bands singing Beatles songs on every street corner." Although the songs Buena Vista sings are not their own compositions, but actually they sing some popular songs in Cuba, which people have always performed in the street. Despite the appeal of the "Buena Vista" ambience to tourists, Cubans themselves were less aware of the "Buena Vista Social Club" than international music listeners. This was due to the foreign nature of the production, and the dominance of modern Timba, Songo and other musical forms on the island, such as reggaetón by luminaries such as Raul Zeballos, the creator of the genre. Some explain that Buena Vista did not impact the Cuban audience, as they were not creating anything new; they were just playing the same songs that Cubans know and have been playing for many years.

Mari Marques, a Cuban American who leads cultural tours to Cuba, contests that the preponderance of traditional musicians was not solely a consequence of the "Buena Vista Social Club". Marques believes the notion that some music had been completely neglected in Cuba is "a romantic exaggeration that was propagated by U.S. media coverage", and the reality is that son trios have existed "everywhere in cities such as Santiago de Cuba in the east of the island." British world music record label Tumi Music, who had worked with de Marcos and many of the ensemble musicians prior to Cooder, asserted that Cuba has over 50,000 musicians, all as good as, and some as old as the "Buena Vista" participants, "but these people hardly ever have the opportunity to share their talents with the outside world." The label lamented that, "for the West to pay any real attention and consume the product, you needed someone like Ry Cooder to give it a stamp of approval first."

Writer and academic Mike Gonzalez believes the ensemble provoked a backward glance to "timeless, sensual places where dreams and desire merged in a comfortable, evocative music". Gonzalez asserts that the aura evoked did not represent "the real Cuba" before the revolution of 1959, nor Cuba in the modern era, but that the Cuban government were happy for the tourist industry to "enjoy the fruits of this confusion". The American Historical Review suggested that the Buena Vista Social Club's mise en scène fueled nostalgic, idealistic feelings not only of many Americans and Cubans in the United States who remember the Havana of the 1950s, but also of Cubans in Cuba. The result was a reminiscence about the pre-revolutionary era—dominated by the politics of Gerardo Machado in the 1920s–30s and then General Fulgencio Batista until 1959—which "no longer seems so bad".