Brand Hong Kong, or (BrandHK), was launched in 2001 as a government program designed to promote Hong Kong as "Asia’s World City". In 2010, following a major review and public engagement exercise, BrandHK was updated, incorporating changes to its visual identity, core values, attributes and brand platform.
Read more about Brand Hong Kong: History, DNA, The Hong Kong Dragon, Managing Brand Hong Kong
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—Robertson Davies (b. 1913)