Brand Hong Kong - The Hong Kong Dragon

The Hong Kong Dragon

BrandHK’s dragon logo represents Hong Kong's continuing link with history and culture, it also symbolises the fusion of Eastern and Western lifestyle that many associate with the city. The original image design incorporated the Chinese characters for Hong Kong '香港' as well as the city's initial 'HK'.

In 2010, following a Government review, the dragon logo was updated to "better reflect the city’s energetic modernity and vitality," making the dragon head smaller and incorporating three streak of ribbons behind the dragon's head.

In the logo, the blue and green ribbons that extend from the dragon symbolise blue sky and a sustainable environment. Lion Rock — a local mountain — is silhouetted by the red ribbon. The fluid shape of the ribbons is designed to evoke versatility, while the multiple colours signify the city’s diversity and dynamism.

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