History
The Bob campaign originated in Belgium, in 1995, in a collaboration between several governmental departments, the police and the Belgian beer brewing industry.
The campaign appeared to be successful right from the start. In just a few weeks time, 4 out of 5 Belgians had heard about Bob. Now, 97% of the Belgian population knows about the campaign, with Bob becoming the symbol against drinking and driving.
To date, more than 37% of all drivers in Belgium claim to have offered to be a designated driver. 34% have actually been a designated driver and 46% have been driven home safely by their 'Bob'.
According to official figures, the Bob campaign has triggered a change in mentality. Nowadays 80% of the population considers drinking and driving to be unacceptable.
Read more about this topic: Bob Campaign
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“Most events recorded in history are more remarkable than important, like eclipses of the sun and moon, by which all are attracted, but whose effects no one takes the trouble to calculate.”
—Henry David Thoreau (1817–1862)
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—Walter Bagehot (1826–1877)
“Every generation rewrites the past. In easy times history is more or less of an ornamental art, but in times of danger we are driven to the written record by a pressing need to find answers to the riddles of today.... In times of change and danger when there is a quicksand of fear under men’s reasoning, a sense of continuity with generations gone before can stretch like a lifeline across the scary present and get us past that idiot delusion of the exceptional Now that blocks good thinking.”
—John Dos Passos (1896–1970)