History
The Bob campaign originated in Belgium, in 1995, in a collaboration between several governmental departments, the police and the Belgian beer brewing industry.
The campaign appeared to be successful right from the start. In just a few weeks time, 4 out of 5 Belgians had heard about Bob. Now, 97% of the Belgian population knows about the campaign, with Bob becoming the symbol against drinking and driving.
To date, more than 37% of all drivers in Belgium claim to have offered to be a designated driver. 34% have actually been a designated driver and 46% have been driven home safely by their 'Bob'.
According to official figures, the Bob campaign has triggered a change in mentality. Nowadays 80% of the population considers drinking and driving to be unacceptable.
Read more about this topic: Bob Campaign
Famous quotes containing the word history:
“We may pretend that we’re basically moral people who make mistakes, but the whole of history proves otherwise.”
—Terry Hands (b. 1941)
“We don’t know when our name came into being or how some distant ancestor acquired it. We don’t understand our name at all, we don’t know its history and yet we bear it with exalted fidelity, we merge with it, we like it, we are ridiculously proud of it as if we had thought it up ourselves in a moment of brilliant inspiration.”
—Milan Kundera (b. 1929)