The Bob campaign aims to raise awareness of the dangers of driving while intoxicated; drivers with high blood alcohol content are at increased risk of car accidents, highway injuries and vehicular deaths. Alongside the general information that is offered during the campaign, there is an increased police surveillance, especially during the weeks running up to Christmas and New Year's Eve. But most of all, the campaign focuses on a designated driver approach.
The Bob campaign originated in Belgium, in 1995, and the concept has been picked up in the Netherlands, and also Luxembourg, France, and Greece will follow, with every country adapting the formula to their audience.
The acronym is derived from the Dutch phrase "Bewust Onbeschonken Bestuurder" which translates to "Conscious Non-Drunk Driver" or 'deliberately sober driver'.
Read more about Bob Campaign: History
Famous quotes containing the words bob and/or campaign:
“English Bob: What I heard was that you fell off your horse, drunk, of course, and that you broke your bloody neck.
Little Bill Daggett: I heard that one myself, Bob. Hell, I even thought I was dead. ‘Til I found out it was just that I was in Nebraska.”
—David Webb Peoples, screenwriter. English Bob (Richard Harris)
“You campaign in poetry. You govern in prose.”
—Mario Cuomo (b. 1932)