The Bob campaign aims to raise awareness of the dangers of driving while intoxicated; drivers with high blood alcohol content are at increased risk of car accidents, highway injuries and vehicular deaths. Alongside the general information that is offered during the campaign, there is an increased police surveillance, especially during the weeks running up to Christmas and New Year's Eve. But most of all, the campaign focuses on a designated driver approach.
The Bob campaign originated in Belgium, in 1995, and the concept has been picked up in the Netherlands, and also Luxembourg, France, and Greece will follow, with every country adapting the formula to their audience.
The acronym is derived from the Dutch phrase "Bewust Onbeschonken Bestuurder" which translates to "Conscious Non-Drunk Driver" or 'deliberately sober driver'.
Read more about Bob Campaign: History
Famous quotes containing the words bob and/or campaign:
“Upon entering my vein, the drug would start a warm edge that would surge along until the brain consumed it in a gentle explosion. It began in the back of the neck and rose rapidly until I felt such pleasure that the world sympathizing took on a soft, lofty appeal.”
—Gus Van Sant, U.S. screenwriter and director, and Dan Yost. Bob Hughes (Matt Dillon)
“The winter is to a woman of fashion what, of yore, a campaign was to the soldiers of the Empire.”
—Honoré De Balzac (1799–1850)