The Bob campaign aims to raise awareness of the dangers of driving while intoxicated; drivers with high blood alcohol content are at increased risk of car accidents, highway injuries and vehicular deaths. Alongside the general information that is offered during the campaign, there is an increased police surveillance, especially during the weeks running up to Christmas and New Year's Eve. But most of all, the campaign focuses on a designated driver approach.
The Bob campaign originated in Belgium, in 1995, and the concept has been picked up in the Netherlands, and also Luxembourg, France, and Greece will follow, with every country adapting the formula to their audience.
The acronym is derived from the Dutch phrase "Bewust Onbeschonken Bestuurder" which translates to "Conscious Non-Drunk Driver" or 'deliberately sober driver'.
Read more about Bob Campaign: History
Famous quotes containing the words bob and/or campaign:
“You know, it’s a savage country, really. That’s the second one they shot in twenty years. It’s uncivilized—shooting people of substance.”
—David Webb Peoples, screenwriter. English Bob (Richard Harris)
“Dianne’s not one of the boys, but she’s not one of the girls, either.”
—Marcia Smolens, U.S. political campaign aide. As quoted in Dianne Feinstein, ch. 15, by Jerry Roberts (1994)