The Bob campaign aims to raise awareness of the dangers of driving while intoxicated; drivers with high blood alcohol content are at increased risk of car accidents, highway injuries and vehicular deaths. Alongside the general information that is offered during the campaign, there is an increased police surveillance, especially during the weeks running up to Christmas and New Year's Eve. But most of all, the campaign focuses on a designated driver approach.
The Bob campaign originated in Belgium, in 1995, and the concept has been picked up in the Netherlands, and also Luxembourg, France, and Greece will follow, with every country adapting the formula to their audience.
The acronym is derived from the Dutch phrase "Bewust Onbeschonken Bestuurder" which translates to "Conscious Non-Drunk Driver" or 'deliberately sober driver'.
Read more about Bob Campaign: History
Famous quotes containing the words bob and/or campaign:
“It was because of me. Rumors reached Inman that I had made a deal with Bob Dole whereby Dole would fill a paper sack full of doggie poo, set it on fire, put it on Inman’s porch, ring the doorbell, and then we would hide in the bushes and giggle when Inman came to stamp out the fire. I am not proud of this. But this is what we do in journalism.”
—Roger Simon, U.S. syndicated columnist. Quoted in Newsweek, p. 15 (January 31, 1990)
“The winter is to a woman of fashion what, of yore, a campaign was to the soldiers of the Empire.”
—Honoré De Balzac (1799–1850)