Beer in Australia - Brands By Region

Brands By Region

Before federation in 1901, Australia was a patchwork of separate colonies, each with different laws regulating the production and sale of alcohol. In addition, until the late 1880s when the rail network began to link the capital cities together, the only means of transporting foods in bulk between the colonies was by sea. This prevented even the largest breweries from distributing significant amounts outside their home city. This allowed strong regional brands to emerge and although all but one of the major regional brands (Coopers) are now owned by multinational companies, loyalty to the 'local' brewery remains strong today.

• New South Wales: Tooheys, Reschs, Hahn, James Squire, KB Lager and St Arnou
• Queensland: XXXX and Powers
• South Australia: West End, Southwark and Coopers
• Tasmania: Boags in the north, Cascade in the south
• Victoria: Carlton Draught, Victoria Bitter and Melbourne Bitter
• Western Australia: Swan and Emu

In recent years, mixing of beer tastes due to a more mobile population, major campaigns by the larger breweries to spread their brands outside their home state and the growth of the 'premium' beer market have started to erode the traditional loyalties. Despite this, the brand loyalties are still strong with only Tooheys and Victoria Bitter gaining any significant market share outside their home state. The premium beer market does not follow the state loyalties with the major premium brands being available nationwide.

The Brewery on the external Australian territory of Norfolk Island is one of few places left to brew and sell cask-conditioned ale. Its varieties include Bee Sting (a bright ale), Mutineer (similar to a British bitter) and Bligh's Revenge (a dark ale).