Beaujolais Nouveau

Beaujolais nouveau is a red wine made from Gamay grapes produced in the Beaujolais region of France. It is the most popular vin de primeur, fermented for just a few weeks before being released for sale on the third Thursday of November. This "Beaujolais Nouveau Day" used to see heavy marketing, with races to get the first bottles to different markets around the globe. The current release practice is to ship the wine ahead of the third Thursday of November, and release it to the local markets at 12:01 am local time.

The marketing & news hype has died down a little bit, and is usually focused via events at local restaurants and wine-stores. An exception to this is in parts of South Wales, notably Swansea, where the business community comes out in force to celebrate.

Read more about Beaujolais Nouveau:  Style, Production, History, Similar Wines, Cooking With

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