Balance (advertisement)
Balance was a 1989 television advertisement for the Lexus LS 400, which also introduced the luxury car make Lexus to television audiences. It was created by Team One, a unit of Saatchi & Saatchi. The ad was designed to promote the engineering attributes of the flagship Lexus sedan. The advertisement received several awards and was emulated by later versions.
Read more about Balance (advertisement): Synopsis, Reception, Later Versions, Credits
Famous quotes containing the word balance:
“In a famous Middletown study of Muncie, Indiana, in 1924, mothers were asked to rank the qualities they most desire in their children. At the top of the list were conformity and strict obedience. More than fifty years later, when the Middletown survey was replicated, mothers placed autonomy and independence first. The healthiest parenting probably promotes a balance of these qualities in children.”
—Richard Louv (20th century)