Balance (advertisement)
Balance was a 1989 television advertisement for the Lexus LS 400, which also introduced the luxury car make Lexus to television audiences. It was created by Team One, a unit of Saatchi & Saatchi. The ad was designed to promote the engineering attributes of the flagship Lexus sedan. The advertisement received several awards and was emulated by later versions.
Read more about Balance (advertisement): Synopsis, Reception, Later Versions, Credits
Famous quotes containing the word balance:
“Mental health depends upon the maintenance of a balance within the personality between the basic human urges and egocentric wishes on the one hand and the demands of conscience and society on the other hand.”
—Selma H. Fraiberg (20th century)