Reception
The Team One advertising campaign for the Lexus launch, including the Balance ad, received a number of advertising awards. Industry publication Adweek named the Balance ad one of its Best Spots of 1990, as listed in a retrospective. The Belding Awards, presented by the Advertising Club of Los Angeles, recognized Team One for their early Lexus campaign. The Balance ad was also challenged by consumer advocate David Horowitz, on his "Fight Back! With David Horowitz" television program, who suggested that Lexus had staged the advertisement in some way unseen to the audience. In response, Lexus produced a third-party verification videotape, and performed a live, public demonstration of the same feat—showing that indeed the LS 400 could perform as promised. The stacking of champagne glasses was also used for the formal introduction of the LS 400 at Pebble Beach. In factory, Lexus models use a similar wine glass test.
Read more about this topic: Balance (advertisement)
Famous quotes containing the word reception:
“Satire is a sort of glass, wherein beholders do generally discover everybody’s face but their own; which is the chief reason for that kind of reception it meets in the world, and that so very few are offended with it.”
—Jonathan Swift (1667–1745)
“I gave a speech in Omaha. After the speech I went to a reception elsewhere in town. A sweet old lady came up to me, put her gloved hand in mine, and said, “I hear you spoke here tonight.” “Oh, it was nothing,” I replied modestly. “Yes,” the little old lady nodded, “that’s what I heard.””
—Gerald R. Ford (b. 1913)
“To aim to convert a man by miracles is a profanation of the soul. A true conversion, a true Christ, is now, as always, to be made by the reception of beautiful sentiments.”
—Ralph Waldo Emerson (1803–1882)