Reception
The Team One advertising campaign for the Lexus launch, including the Balance ad, received a number of advertising awards. Industry publication Adweek named the Balance ad one of its Best Spots of 1990, as listed in a retrospective. The Belding Awards, presented by the Advertising Club of Los Angeles, recognized Team One for their early Lexus campaign. The Balance ad was also challenged by consumer advocate David Horowitz, on his "Fight Back! With David Horowitz" television program, who suggested that Lexus had staged the advertisement in some way unseen to the audience. In response, Lexus produced a third-party verification videotape, and performed a live, public demonstration of the same feat—showing that indeed the LS 400 could perform as promised. The stacking of champagne glasses was also used for the formal introduction of the LS 400 at Pebble Beach. In factory, Lexus models use a similar wine glass test.
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Famous quotes containing the word reception:
“He’s leaving Germany by special request of the Nazi government. First he sends a dispatch about Danzig and how 10,000 German tourists are pouring into the city every day with butterfly nets in their hands and submachine guns in their knapsacks. They warn him right then. What does he do next? Goes to a reception at von Ribbentropf’s and keeps yelling for gefilte fish!”
—Billy Wilder (b. 1906)
“To the United States the Third World often takes the form of a black woman who has been made pregnant in a moment of passion and who shows up one day in the reception room on the forty-ninth floor threatening to make a scene. The lawyers pay the woman off; sometimes uniformed guards accompany her to the elevators.”
—Lewis H. Lapham (b. 1935)
“I gave a speech in Omaha. After the speech I went to a reception elsewhere in town. A sweet old lady came up to me, put her gloved hand in mine, and said, “I hear you spoke here tonight.” “Oh, it was nothing,” I replied modestly. “Yes,” the little old lady nodded, “that’s what I heard.””
—Gerald R. Ford (b. 1913)