Reception
The Team One advertising campaign for the Lexus launch, including the Balance ad, received a number of advertising awards. Industry publication Adweek named the Balance ad one of its Best Spots of 1990, as listed in a retrospective. The Belding Awards, presented by the Advertising Club of Los Angeles, recognized Team One for their early Lexus campaign. The Balance ad was also challenged by consumer advocate David Horowitz, on his "Fight Back! With David Horowitz" television program, who suggested that Lexus had staged the advertisement in some way unseen to the audience. In response, Lexus produced a third-party verification videotape, and performed a live, public demonstration of the same feat—showing that indeed the LS 400 could perform as promised. The stacking of champagne glasses was also used for the formal introduction of the LS 400 at Pebble Beach. In factory, Lexus models use a similar wine glass test.
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Famous quotes containing the word reception:
“To aim to convert a man by miracles is a profanation of the soul. A true conversion, a true Christ, is now, as always, to be made by the reception of beautiful sentiments.”
—Ralph Waldo Emerson (1803–1882)
“He’s leaving Germany by special request of the Nazi government. First he sends a dispatch about Danzig and how 10,000 German tourists are pouring into the city every day with butterfly nets in their hands and submachine guns in their knapsacks. They warn him right then. What does he do next? Goes to a reception at von Ribbentropf’s and keeps yelling for gefilte fish!”
—Billy Wilder (b. 1906)
“Aesthetic emotion puts man in a state favorable to the reception of erotic emotion.... Art is the accomplice of love. Take love away and there is no longer art.”
—Rémy De Gourmont (1858–1915)