History
Loblaw entered Atlantic Canada through the acquisition of Atlantic Wholesalers, owner of the SaveEasy chain, in 1976.
In 1986 the company opened its first large-scale grocery store in Moncton, New Brunswick, using the name The Real Atlantic Superstore. In 1995 the name was shortened to the present one and the store designs were reformatted to the "market style". Most SaveEasy stores, excluding those in rural areas, were eventually converted to the Superstore format, either though renovation or relocation.
The company underwent unprecedented changes during the 1990s when headquarters were relocated from Sackville to Dartmouth, Nova Scotia. New warehousing facilities for just in time logistics distribution were built, along with a huge expansion campaign which brought new large-format stores to many centres in the region within a period of only several years.
Some Atlantic Superstore locations will be switched to No Frills depending on the stores demographic.
Read more about this topic: Atlantic Superstore
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“The history is always the same the product is always different and the history interests more than the product. More, that is, more. Yes. But if the product was not different the history which is the same would not be more interesting.”
—Gertrude Stein (1874–1946)
“In nature, all is useful, all is beautiful. It is therefore beautiful, because it is alive, moving, reproductive; it is therefore useful, because it is symmetrical and fair. Beauty will not come at the call of a legislature, nor will it repeat in England or America its history in Greece. It will come, as always, unannounced, and spring up between the feet of brave and earnest men.”
—Ralph Waldo Emerson (1803–1882)