Arrowhead Water - History of The Arrowhead Water Brand

History of The Arrowhead Water Brand

In 1909, The Arrowhead Springs Company was formed and the company's water products were marketed in Southern California. The water was transported from Arrowhead Springs, north of San Bernardino, California, to Los Angeles in glass-lined railroad tank cars. In 1917, the bottling operations moved to a new plant in Los Angeles. In 1929, the Arrowhead Springs Company merged with the company that marketed Puritas water, and began co-marketing the Puritas products with Arrowhead water. Puritas water products were first introduced in Los Angeles in 1894.

The Arrowhead and Puritas brands were bottled in the same plants and co-marketed until the 1970s. Arrowhead Springs marketed the brands in separate containers that sometimes carried the Arrowhead or Puritas names alone, but containers were often labeled "Arrowhead and Puritas." The Arrowhead Beverage Company was the bottler for many different brands of water and soft drinks including seltzer, fruit-flavored soda, and ginger ale.

In 1932, another important development for the company happened in the Los Angeles area, as it was named the official water refreshment of that year's Olympic Games, held at the City of the Stars.

Arrowhead water returned to the Olympic Games again in 1984, when the games were again held in Los Angeles.

Read more about this topic:  Arrowhead Water

Famous quotes containing the words history of the, history of, history, arrowhead, water and/or brand:

    Tell me of the height of the mountains of the moon, or of the diameter of space, and I may believe you, but of the secret history of the Almighty, and I shall pronounce thee mad.
    Henry David Thoreau (1817–1862)

    In the history of the United States, there is no continuity at all. You can cut through it anywhere and nothing on this side of the cut has anything to do with anything on the other side.
    Henry Brooks Adams (1838–1918)

    Racism is an ism to which everyone in the world today is exposed; for or against, we must take sides. And the history of the future will differ according to the decision which we make.
    Ruth Benedict (1887–1948)

    Hands and knees
    Pushing the Bear grass, thousands
    Of arrowhead leavings over a
    Hundred yards.
    Gary Snyder (b. 1930)

    All that could run or leap or swim
    Whether in wood, water or cloud,
    Acclaiming, proclaiming, declaiming Him.
    William Butler Yeats (1865–1939)

    Happiness is always a by-product. It is probably a matter of temperament, and for anything I know it may be glandular. But it is not something that can be demanded from life, and if you are not happy you had better stop worrying about it and see what treasures you can pluck from your own brand of unhappiness.
    Robertson Davies (b. 1913)