Al Davis - Back With The Raiders

Back With The Raiders

After resigning as AFL commissioner, Davis formed a holding company, A.D. Football, Inc. and returned to his old club as one of three general partners, along with Wayne Valley and Ed McGah. He owned a 10% stake in the team, and was also named head of football operations. On the field, the team Davis had assembled and coached steadily improved. With John Rauch (Davis's hand-picked successor) as head coach, the Raiders won the 1967 AFL Championship, defeating the Houston Oilers 40–7. The win earned the team a trip to Super Bowl II, where they were beaten 33–14 by Vince Lombardi's Green Bay Packers. The following two years, the Raiders again won Western Division titles, only to lose the AFL Championship to the eventual Super Bowl winners—the New York Jets (1968) and Kansas City Chiefs (1969).

In 1969, John Madden became the team's sixth head coach, and under him, the Raiders became one of the most successful franchises in the NFL, winning six division titles during the 1970s. In 1970, the AFL-NFL merger took place and the Raiders joined the Western Division of the American Football Conference in the newly merged NFL. The first post-merger season saw the Raiders win the AFC West with an 8–4–2 record and go all the way to the conference championship, where they lost to the Colts. Despite another 8–4–2 season in 1971, the Raiders failed to win the division or achieve a playoff berth.