Examples
Some examples of Advanced Content on HD DVD are:
- Interactive features such as picture-in-picture, story boards, actor biographies, GPS, and "Tech specs" on many Universal Studios titles, branded as "U-Control"
- Passive features such as picture-in-picture and story boards on many Warner Bros. titles, branded as In Movie Experience
- User-defined chapter points, known as "Bookmarks" or "My Scenes" found on many titles from various studios
- Downloadable features such as a colouring book on for Shrek the Third from DreamWorks Animation
- Downloadable trailers and other content on various titles, including Freedom from Bandai Visual
- On-line shopping for goods and services depicted in the film, such as Evan Almighty from Universal Studios
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