Advanced Content provides interactivity in the HD DVD optical disc format.
Advanced Content is used to provide interactive menus and "special features" such as additional bonus/extras content and games for HD DVD (one of the high-definition video formats). The Advanced Content runtime engine is responsible for responding to user navigation input (e.g., from a remote control) as well as events set to occur during playback of a movie, controlling all actions and interactive properties during the playback of a movie. The Advanced Content specification was developed by Microsoft and Disney with input from other members of the DVD Forum including Toshiba and Sonic Solutions.
The ability to play back Advanced Content is a mandatory part of the HD DVD-Video specification. Its features were defined by content providers (specifically Disney and Warner Bros.) based on the scenarios they required for a next generation disc format.
The most popular implementation of Advanced Content (running in both the Toshiba HD DVD players and Microsoft Xbox 360 add-on) is Microsoft's HDi.
The rival Blu-ray format does not use Advanced Content. It uses BD-J instead.
Read more about Advanced Content: Technology, Examples
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