Accessories
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The Abbeydawn.com e-commerce site launched in December of 2010 with a mini-collection of t-shirts, tanks and hoodies and her line of abbey dawn clothes was launched in July 2008. Its success to date can be tracked through its brisk worldwide sales and expansion into new designs and categories including fashion tops, fleece, caps, scarves and swimwear. The theme includes Abbey Dawn's trademark colors: pink, purple, red, and black. On the Abbey Dawn website the brand will introduce an even broader lifestyle collection, embracing dresses, denim, skirts, footwear, handbags, wallets, purses and eyewear, along with its first men’s items. Rather than just another celebrity fashion line in name only, Abbey Dawn takes its direction from Lavigne, a devoted fashion designer who draws inspiration from her life, music and worldwide travels. Her love for bold colors and metallic foils have influenced the entire color scheme for Abbey Dawn, which features an array of loud graphics against a solid white or black silhouette. Pieces are constructed in soft sheer cottons, poly/cotton burnouts, acid washes, garment washed fleece, and rayon blends. Avril has also released a t-shirt she designed to support Japan. Available for $25 on her web store, each t-shirt purchase gives 100% of the net proceeds going to The Avril Lavigne Foundation to support Mercy Corps’ “Comfort for Kids” program, in partnership with local partner Peace Winds. Comfort for Kids trains caregivers to help children through the trauma of disaster. The goal is to bring help and hope to the children and youth of Japan who have been affected by this disaster. The web store, www.AbbeyDawn.com, has been a highly successful e-commerce boutique for Avril Lavigne fans and Abbey Dawn lovers around the world. While the brand expands to other online merchants, including Punk.com, it will also be available in such brick-and-mortar retailers as Hot Topic as of July.
Read more about this topic: Abbey Dawn
Famous quotes containing the word accessories:
“I am surprised you shd. say fancy and aesthetic tastes have led me to my present state of mind: these wd. be better satisfied in the Church of England, for bad taste is always meeting one in the accessories of Catholicism.”
—Gerard Manley Hopkins (1844–1889)
“Men who care passionately for women attach themselves at least as much to the temple and to the accessories of the cult as to their goddess herself.”
—Marguerite Yourcenar (1903–1987)