It is currently home to the offices and main studios of the CTV Television Network, its local station CFTO-TV, and several other Bell Media properties including TSN, Canada's 24-hour sports news service. Previously the building also served as the official corporate head office of CTVglobemedia until it was relocated to 299 Queen Street West in 2008.
The building's "vanity" civic address refers to the over-the-air channel on which CFTO, the building's original tenant, broadcasts. It is located at the northwest corner of the junction of Highway 401 and McCowan Road. The CTV network began to use the CFTO facilities for CTV News broadcasts beginning in the mid-1960s, but its head offices were located in Downtown Toronto until after its acquisition by CFTO's parent, Baton Broadcasting, in 1997. Operations for several other TV channels have been centralized there since then.
In the past, excess space in the large facility was used for filming TV specials, series, and films, including portions of Network. Much of this space is now used by other channels in the Bell Media family, such as TSN.
The lottery draws for Lotto 6/49 and Lotto Super 7 (predecessor of Lotto Max) were also held in the building until 2008, even though CFTO had stopped airing those drawings several years prior.
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