History
During its early decades as the American Furniture Mart, no one appeared to notice the building's address: 666 North Lake Shore Drive, the numbers "666" being the Number of the Beast. In March 1988, the building's name was officially changed to 680 North Lake Shore Drive. A few months later, Playboy Enterprises moved their corporate headquarters from its original location in the Palmolive Building to the location at 680 N. Lake Shore Dr. Since then, 680 has been colloquially referred to as the "New Playboy Building" and is commonly mistaken for the Playboy Building. Playboy moved all of their offices out of this building in 2012 and the Playboy sign was taken down from the Erie entrance to the building.
Coordinates: 41°53′41″N 87°37′00″W / 41.8946°N 87.6168°W / 41.8946; -87.6168
Read more about this topic: 680 N Lake Shore Drive
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