388 Greenwich Street - Umbrella Icon

Umbrella Icon

The building was well known by New York residents for its large 50 ft (15 m)-by-50 ft 4-story red neon umbrella mounted in May 1997 near the top of its north-facing side that some found emblematic and others distracting. Complementing this neon sign, an iconic, steel 16-foot (4.9 m), 5,300-pound (2,400 kg) red umbrella sculpture also stood outside 388 Greenwich St at street-level. Both have been removed from the building, the latter in the summer of 2007, as part of a deal between Citigroup and St. Paul Travelers Companies which acquired the logo.

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