20th Century Fox - History - Production and Financial Problems

Production and Financial Problems

Zanuck's successor, producer Buddy Adler, died a year later. President Spyros Skouras brought in a series of production executives, but none had Zanuck's success. By the early 1960s Fox was in trouble. A remake of Theda Bara's Cleopatra had begun in 1959 with Joan Collins in the lead. As a publicity gimmick, producer Walter Wanger offered one million dollars to Elizabeth Taylor if she would star; she accepted, and costs for Cleopatra began to escalate, aggravated by Richard Burton's on-set romance with Taylor and the surrounding media frenzy.

Meanwhile, another remake—of the 1940 Cary Grant hit My Favorite Wife— was rushed into production in an attempt to turn over a quick profit to help keep Fox afloat. The romantic comedy entitled Something's Got to Give paired Marilyn Monroe, Fox's most bankable star of the 1950s, with Dean Martin, and director (George Cukor). The troubled Monroe caused delays on a daily basis, and it quickly descended into a costly debacle. As Cleopatra's budget passed the ten-million-dollar mark, settling somewhere around $40 million, Fox sold its back lot (now the site of Century City) to Alcoa in 1961 to raise cash. After several weeks of script rewrites on the Monroe picture and very little progress, mostly due to the director George Cukor's slow and repetitive filming, in addition to Monroe's chronic sinusitus, Marilyn Monroe was fired from Something's Got to Give and two months later she was found dead, although controversially to this day. According to Fox files she was rehired within weeks for a two-picture deal totaling one million dollars, $500K to finish Something's Got To Give, plus a bonus at completion, and $500K for What a Way to Go. Elizabeth Taylor's highly disruptive reign on the Cleopatra set continued unchallenged from 1960 into 1962, though three Fox executives went to Rome in June 1962 to fire her. They learned that director Joseph L. Mankiewicz had filmed out of sequence and had only done interiors, so Fox was then forced to allow Taylor several more weeks of filming. In the meantime that summer of '62, Fox released nearly all of its contract stars, including Jayne Mansfield.

With few pictures on the schedule, Skouras wanted to rush Zanuck's big-budget war epic The Longest Day, a highly accurate account of the Allied invasion of Normandy on June 6, 1944, with a huge international cast, into release as another source of quick cash. This offended Zanuck, still Fox's largest shareholder, for whom The Longest Day was a labor of love that he had dearly wanted to produce for years. After it became clear that Something's Got to Give would not be able to progress without Monroe in the lead (Martin had refused to work with anyone else), Skouras finally decided that something had to give and re-signed her. But days before filming was due to resume, she was found dead at her Los Angeles home and the unfinished scenes from Something's Got to Give were shelved for nearly 40 years. Rather than being rushed into release as if it were a B-picture, The Longest Day was lovingly and carefully produced under Zanuck's supervision. It was finally released at a length of three hours, and went on to be recognized as one of the great World War II films.

At the next board meeting, Zanuck spoke for eight hours, convincing directors that Skouras was mismanaging the company and that he was the only possible successor. Zanuck was installed as chairman, and then named his son Richard Zanuck as president. This new management group seized Cleopatra and rushed it to completion, shut down the studio, laid off the entire staff to save money, axed the long-running Movietone Newsreel and made a series of cheap, popular pictures that restored Fox as a major studio. The biggest boost to the studio's fortunes came from the tremendous success of The Sound of Music (1965), an expensive and handsomely produced adaptation of the Rodgers and Hammerstein Broadway musical, which became one of the all-time greatest box office hits.

Fox also had two big science-fiction hits in the 1960s: Fantastic Voyage (which introduced Racquel Welch to film audiences) in 1966, and the original Planet of the Apes, starring Charlton Heston, in 1968.

Zanuck stayed on as chairman until 1971, but there were several expensive flops in his last years, resulting in Fox posting losses from 1969 to 1971. Following his removal, and after an uncertain period, new management brought Fox back to health. Under president Dennis Carothers Stanfill and production head Alan Ladd, Jr., Fox films connected with modern audiences. Stanfill used the profits to acquire resort properties, soft-drink bottlers, Australian theaters, and other properties in an attempt to diversify enough to offset the boom-or-bust cycle of picture-making. In 1977 Fox's success reached new heights and produced the most profitable film made up to that time, Star Wars.