Pre-Race News
- Among the entries for this race was to have been a Robby Gordon Motorsports #77 car for Marcos Ambrose to make up for his attempt that was rained out at Watkins Glen. However, Ambrose turned down the offer to be with his wife in expectancy of his second child. He and wife Sonya gave birth to Adelaide Elizabeth Ambrose on the day of the race.
- On September 18, Kasey Kahne and Gillett Evernham Motorsports announced that Budweiser would sponsor Kahne's #9 Dodge Avenger. The following day it was announced at a PepsiCo/Hendrick Motorsports press conference in Dallas, Texas that Dale Earnhardt Jr. would be driving the #88 car (formerly #25) and his Chevrolet Impala SS would be co-sponsored by Mountain Dew, AMP Energy Drink and the National Guard.
Read more about this topic: 2007 Dodge Dealers 400
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“The media transforms the great silence of things into its opposite. Formerly constituting a secret, the real now talks constantly. News reports, information, statistics, and surveys are everywhere.”
—Michel de Certeau (1925–1986)