Critical Reception
Many reviewers of the Year Zero album also commented on the accompanying game. Ann Powers of The Los Angeles Times praised the album and game concept as "a total marriage of the pop and gamer aesthetics that unlocks the rusty cages of the music industry and solves some key problems facing rock music as its cultural dominance dissolves into dust."
In 2008, 42 Entertainment won two Webby Awards for their work on the Year Zero game, under the categories of "Integrated Campaigns" and "Other Advertising: Branded Content". 42 Entertainment was also awarded three medals in The One Show's entertainment award ceremony, including a gold medal in the "online gaming" category, a silver in the "music" category, and a merit award in the "online branded entertainment" category.
Read more about this topic: Year Zero Alternate Reality Game
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