Year Zero Alternate Reality Game
Year Zero is an alternate reality game (ARG) based on the Nine Inch Nails concept album of the same name, its expected follow-up, and a possible accompanying film or television project. Although the album was released on April 16, 2007 in Europe, and the following day worldwide, the game has been underway since roughly February 12, 2007 and was expected to continue for approximately eighteen months. The game was created by 42 Entertainment, the same group responsible for the Halo 2 promotional alternative reality game I Love Bees. Trent Reznor, frontman and sole member of the band, has called the game "a new entertainment form". In response to criticism regarding the promotion of the album, Reznor stated:
The term "marketing" sure is a frustrating one for me at the moment. What you are now starting to experience IS "year zero". It's not some kind of gimmick to get you to buy a record - it IS the art form... and we're just getting started. Hope you enjoy the ride.Read more about Year Zero Alternate Reality Game: Premise, Plot, Media Attention, Film and Television Project, Critical Reception
Famous quotes containing the words year, alternate, reality and/or game:
“July 4. Statistics show that we lose more fools on this day than in all the other days of the year put together. This proves, by the number left in stock, that one Fourth of July per year is now inadequate, the country has grown so.”
—Mark Twain [Samuel Langhorne Clemens] (1835–1910)
“Strange, that some of us, with quick alternate vision, see beyond our infatuations, and even while we rave on the heights, behold the wide plain where our persistent self pauses and awaits us.”
—George Eliot [Mary Ann (or Marian)
“It can be demonstrated that the child’s contact with the real world is strengthened by his periodic excursions into fantasy. It becomes easier to tolerate the frustrations of the real world and to accede to the demands of reality if one can restore himself at intervals in a world where the deepest wishes can achieve imaginary gratification.”
—Selma H. Fraiberg (20th century)
“The savage soul of game is up at once—
The pack full-opening various, the shrill horn
Resounded from the hills, the neighing steed
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O’er a weak, harmless, flying creature, all
Mixed in mad tumult and discordant joy.”
—James Thomson (1700–1748)