Year Zero Alternate Reality Game
Year Zero is an alternate reality game (ARG) based on the Nine Inch Nails concept album of the same name, its expected follow-up, and a possible accompanying film or television project. Although the album was released on April 16, 2007 in Europe, and the following day worldwide, the game has been underway since roughly February 12, 2007 and was expected to continue for approximately eighteen months. The game was created by 42 Entertainment, the same group responsible for the Halo 2 promotional alternative reality game I Love Bees. Trent Reznor, frontman and sole member of the band, has called the game "a new entertainment form". In response to criticism regarding the promotion of the album, Reznor stated:
The term "marketing" sure is a frustrating one for me at the moment. What you are now starting to experience IS "year zero". It's not some kind of gimmick to get you to buy a record - it IS the art form... and we're just getting started. Hope you enjoy the ride.Read more about Year Zero Alternate Reality Game: Premise, Plot, Media Attention, Film and Television Project, Critical Reception
Famous quotes containing the words year, alternate, reality and/or game:
“For six years you shall sow your land and gather in its yield; but the seventh year you shall let it rest and lie fallow, so that the poor of your people may eat; and what they leave the wild animals may eat. You shall do the same with your vineyard, and with your olive orchard.”
—Bible: Hebrew, Exodus 23:10,11.
“It might become a wheel spoked red and white
In alternate stripes converging at a point
Of flame on the line, with a second wheel below,
Just rising, accompanying, arranged to cross,
Through weltering illuminations, humps
Of billows, downward, toward the drift-fire shore.”
—Wallace Stevens (1879–1955)
“Speak as you think, be what you are, pay your debts of all kinds. I prefer to be owned as sound and solvent, and my word as good as my bond, and to be what cannot be skipped, or dissipated, or undermined, to all the eclat in the universe. This reality is the foundation of friendship, religion, poetry, and art.”
—Ralph Waldo Emerson (1803–1882)
“My first big mistake was made when, in a moment of weakness, I consented to learn the game; for a man who can frankly say “I do not play bridge” is allowed to go over in the corner and run the pianola by himself, while the poor neophyte, no matter how much he may protest that he isn’t “at all a good player, in fact I’m perfectly rotten,” is never believed, but dragged into a game where it is discovered, too late, that he spoke the truth.”
—Robert Benchley (1889–1945)