Year Zero Alternate Reality Game
Year Zero is an alternate reality game (ARG) based on the Nine Inch Nails concept album of the same name, its expected follow-up, and a possible accompanying film or television project. Although the album was released on April 16, 2007 in Europe, and the following day worldwide, the game has been underway since roughly February 12, 2007 and was expected to continue for approximately eighteen months. The game was created by 42 Entertainment, the same group responsible for the Halo 2 promotional alternative reality game I Love Bees. Trent Reznor, frontman and sole member of the band, has called the game "a new entertainment form". In response to criticism regarding the promotion of the album, Reznor stated:
The term "marketing" sure is a frustrating one for me at the moment. What you are now starting to experience IS "year zero". It's not some kind of gimmick to get you to buy a record - it IS the art form... and we're just getting started. Hope you enjoy the ride.Read more about Year Zero Alternate Reality Game: Premise, Plot, Media Attention, Film and Television Project, Critical Reception
Famous quotes containing the words year, alternate, reality and/or game:
“If all the year were playing holidays,
To sport would be as tedious as to work;
But when they seldom come, they wished for come,
And nothing pleaseth but rare accidents.”
—William Shakespeare (1564–1616)
“It might become a wheel spoked red and white
In alternate stripes converging at a point
Of flame on the line, with a second wheel below,
Just rising, accompanying, arranged to cross,
Through weltering illuminations, humps
Of billows, downward, toward the drift-fire shore.”
—Wallace Stevens (1879–1955)
“A young and vital child knows no limit to his own will, and it is the only reality to him. It is not that he wants at the outset to fight other wills, but that they simply do not exist for him. Like the artist, he goes forth to the work of creation, gloriously alone.”
—Jane Harrison (1850–1928)
“A man’s idea in a card game is war—cruel, devastating and pitiless. A lady’s idea of it is a combination of larceny, embezzlement and burglary.”
—Finley Peter Dunne (1867–1936)