Year Zero Alternate Reality Game
Year Zero is an alternate reality game (ARG) based on the Nine Inch Nails concept album of the same name, its expected follow-up, and a possible accompanying film or television project. Although the album was released on April 16, 2007 in Europe, and the following day worldwide, the game has been underway since roughly February 12, 2007 and was expected to continue for approximately eighteen months. The game was created by 42 Entertainment, the same group responsible for the Halo 2 promotional alternative reality game I Love Bees. Trent Reznor, frontman and sole member of the band, has called the game "a new entertainment form". In response to criticism regarding the promotion of the album, Reznor stated:
The term "marketing" sure is a frustrating one for me at the moment. What you are now starting to experience IS "year zero". It's not some kind of gimmick to get you to buy a record - it IS the art form... and we're just getting started. Hope you enjoy the ride.Read more about Year Zero Alternate Reality Game: Premise, Plot, Media Attention, Film and Television Project, Critical Reception
Famous quotes containing the words year, alternate, reality and/or game:
“Every third year you shall bring out the full tithe of your produce for that year, and store it within your towns; the Levites, because they have no allotment or inheritance with you, as well as the resident aliens, the orphans, and the widows in your towns, may come and eat their fill so that the LORD your God may bless you in all the work that you undertake.”
—Bible: Hebrew, Deuteronomy 14:28,29.
“It might become a wheel spoked red and white
In alternate stripes converging at a point
Of flame on the line, with a second wheel below,
Just rising, accompanying, arranged to cross,
Through weltering illuminations, humps
Of billows, downward, toward the drift-fire shore.”
—Wallace Stevens (1879–1955)
“It can be demonstrated that the child’s contact with the real world is strengthened by his periodic excursions into fantasy. It becomes easier to tolerate the frustrations of the real world and to accede to the demands of reality if one can restore himself at intervals in a world where the deepest wishes can achieve imaginary gratification.”
—Selma H. Fraiberg (20th century)
“Lyke as a huntsman after weary chace,
Seeing the game from him escapt away,
Sits downe to rest him in some shady place,”
—Edmund Spenser (1552?–1599)