Attributes
Recent advancements in vinyl development have led to new types of vinyl, designed specifically for wrap advertising—this includes vinyl that feature bubble-preventing air channels and microscopic glass beads that prevent an adhesive from functioning until the user is prepared (the beads allow the material to be repeatedly lifted and reapplied during the wrapping process, without compromising the longevity of the wrap). The vinyl is heated with a heat gun or torch for the purpose of molding the material around objects.
Decals can be made to cover side and rear windows on a vehicle, though for obvious safety reasons, the front windows used by the driver are not covered. The decals on side windows are typically perforated so that it is still possible for passengers to look outside. A wrap must often be divided into a number of smaller pieces to appropriately cover any movable panels on the vehicle, such as the fuel tank cover, trunk (boot) openings, and other doors.
Wrapping is also sometimes used instead of paint as a less-permanent way of applying its operator’s standard livery than paint. This has become particularly common in the United Kingdom where, since the privatisation of British Rail, it has become quite frequent for trains to be transferred from one company to another and thus require many changes of livery. Wrapping is also used for vehicle customizing and mobile advertising. Race cars opt for vehicle wraps in that it is lighter than paint.
Read more about this topic: Wrap Advertising
Famous quotes containing the word attributes:
“Why does not the kitten betray some of the attributes common to the adult puss? A puppy is but a dog, plus high spirits, and minus common sense. We never hear our friends say they love puppies, but cannot bear dogs. A kitten is a thing apart; and many people who lack the discriminating enthusiasm for cats, who regard these beautiful beasts with aversion and mistrust, are won over easily, and cajoled out of their prejudices, by the deceitful wiles of kittenhood.”
—Agnes Repplier (1858–1950)
“Even though fathers, grandparents, siblings, memories of ancestors are important agents of socialization, our society focuses on the attributes and characteristics of mothers and teachers and gives them the ultimate responsibility for the child’s life chances.”
—Sara Lawrence Lightfoot (20th century)
“True and false are attributes of speech not of things. And where speech is not, there is neither truth nor falsehood. Error there may be, as when we expect that which shall not be; or suspect what has not been: but in neither case can a man be charged with untruth.”
—Thomas Hobbes (1588–1679)