Wrap advertising is the marketing practice of completely or partially covering (wrapping) a vehicle in an advertisement or livery; a mobile billboard is the outcome of the process. Wrap advertising can be achieved by painting onto a vehicle's outer surface, but an increasingly ubiquitous practice in the 21st century involves the use of large vinyl sheets as "decals." The vinyl sheets can be removed with relative ease, drastically reducing the costs associated with changing advertisements. While vehicles with large, flat surfaces, such as buses and light-rail carriages, are often utilized due to ease, smaller cars consisting of curved surfaces can also serve as hosts for wrap advertising.
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Famous quotes containing the words wrap and/or advertising:
“Being a father
Is quite a bother . . .
You improve them mentally
And straighten them dentally, . . .
They’re no longer corralable
Once they find that you’re fallible . . .
But after you’ve raised them and educated them and
gowned them,
They just take their little fingers and wrap you around
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Being a father
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—Ogden Nash (1902–1971)
“The same people who tell us that smoking doesn’t cause cancer are now telling us that advertising cigarettes doesn’t cause smoking.”
—Ellen Goodman (b. 1941)