Issues
A primary issue associated with wrap advertising is the reduction of visibility in terms of the interpretation of the advertisement. This particular concern has been addressed by the various perforation sizes used in the manufacture of perforated vinyl film—larger perforation sizes increase visibility and a 70/30 pattern allows for twenty percent more picture.
Driver visibility is also a concern for vehicle wraps, and vehicle windshields and side windows should never be covered. State and county authorities have devised particular regulations in order to address safety concerns connected to wrap advertising.
The vinyl may wrinkle or separate from the glass on curved windows because the polyester laminates are designed for flat windows.
Washing windows with solvent glass cleaner (e.g. with Windex) prior to application is not recommended. Windex or other similar window cleaning agents contain silicone and leave behind a residue similar to wax and vinyl adhesives will not stick to wax. Solvent can affect the adhesive on perforated vinyl film causing it to not adhere properly to the glass. This can cause distortion in the image.
If using window cleaners with silicone, it is highly recommended to use 99 percent isopropyl alcohol to remove these residues.
The efficiency of wrapping smaller, angular cars such as Boxsters has not been proven.
Read more about this topic: Wrap Advertising
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—Susan Sontag (b. 1933)
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—Penelope Leach (20th century)