Cultural Status
Since its 2008 installation, Urban Light has become a much photographed location, leading some observers to declare the work a Los Angeles icon. Among the first filmmakers to incorporate the installation in a motion picture was director Ivan Reitman, who used the location for a scene in his film No Strings Attached. He called the artwork "an extraordinary beacon" that "lights up a desperate part of Wilshire that felt almost abandoned at night." Urban Light was featured in the Tori Amos video Maybe California and the film Valentine's Day. The work appeared in a Guinness commercial and in a Vanity Fair article featuring cast members of the television series Glee, as well as in numerous amateur photos posted online. LACMA itself has featured the work as part of its own promotional efforts, including a 3D public service announcement preceding the film Megamind.
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