The situational theory of publics defines that publics can be identified and classified in the context to which they are aware of the problem and the extent to which they do something about the problem.
Read more about Situational Theory Of Publics: Brief Explanation of The Theory, Key Concepts As Variables, History- Foundation, Development, Extension
Famous quotes containing the word theory:
“The weakness of the man who, when his theory works out into a flagrant contradiction of the facts, concludes “So much the worse for the facts: let them be altered,” instead of “So much the worse for my theory.””
—George Bernard Shaw (1856–1950)