The situational theory of publics defines that publics can be identified and classified in the context to which they are aware of the problem and the extent to which they do something about the problem.
Read more about Situational Theory Of Publics: Brief Explanation of The Theory, Key Concepts As Variables, History- Foundation, Development, Extension
Famous quotes containing the word theory:
“A theory of the middle class: that it is not to be determined by its financial situation but rather by its relation to government. That is, one could shade down from an actual ruling or governing class to a class hopelessly out of relation to government, thinking of gov’t as beyond its control, of itself as wholly controlled by gov’t. Somewhere in between and in gradations is the group that has the sense that gov’t exists for it, and shapes its consciousness accordingly.”
—Lionel Trilling (1905–1975)