Extension
Although the situational theory was well developed by 1984, it has continued to be a growing and developing theory. It has been extended to explain why people join activist groups; internal and external dimensions have been identified for problem recognition, level of involvement, and constraint recognition; and research has been conducted to determine whether information campaigns (which generally are passively processed) can create publics. Among them, some research on the situational theory has examined external and internal dimensions of the three independent variables (Grunig & Hon, 1988; Grunig, 1997). If the three concepts (problem recognition, constraint recognition and involvement), are internal (only perceived), then they could be changed by communication, and if they are external (real/actual), then “changes must be made in a person’s environment before his or her perceptions … and communication behavior will change” (Grunig, 1997, p. 25). Although only a few studies have focused on internal and external dimensions, findings have indicated that the distinction is worthy of further exploration (Grunig, 1997).
Read more about this topic: Situational Theory Of Publics
Famous quotes containing the word extension:
“Slavery is founded in the selfishness of man’s nature—opposition to it, is [in?] his love of justice.... Repeal the Missouri compromise—repeal all compromises—repeal the declaration of independence—repeal all past history, you still can not repeal human nature. It still will be the abundance of man’s heart, that slavery extension is wrong; and out of the abundance of his heart, his mouth will continue to speak.”
—Abraham Lincoln (1809–1865)
“‘Tis the perception of the beautiful,
A fine extension of the faculties,
Platonic, universal, wonderful,
Drawn from the stars, and filtered through the skies,
Without which life would be extremely dull.”
—George Gordon Noel Byron (1788–1824)
“The desert is a natural extension of the inner silence of the body. If humanity’s language, technology, and buildings are an extension of its constructive faculties, the desert alone is an extension of its capacity for absence, the ideal schema of humanity’s disappearance.”
—Jean Baudrillard (b. 1929)