Situational Theory of Publics - Extension

Extension

Although the situational theory was well developed by 1984, it has continued to be a growing and developing theory. It has been extended to explain why people join activist groups; internal and external dimensions have been identified for problem recognition, level of involvement, and constraint recognition; and research has been conducted to determine whether information campaigns (which generally are passively processed) can create publics. Among them, some research on the situational theory has examined external and internal dimensions of the three independent variables (Grunig & Hon, 1988; Grunig, 1997). If the three concepts (problem recognition, constraint recognition and involvement), are internal (only perceived), then they could be changed by communication, and if they are external (real/actual), then “changes must be made in a person’s environment before his or her perceptions … and communication behavior will change” (Grunig, 1997, p. 25). Although only a few studies have focused on internal and external dimensions, findings have indicated that the distinction is worthy of further exploration (Grunig, 1997).

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Famous quotes containing the word extension:

    We know then the existence and nature of the finite, because we also are finite and have extension. We know the existence of the infinite and are ignorant of its nature, because it has extension like us, but not limits like us. But we know neither the existence nor the nature of God, because he has neither extension nor limits.
    Blaise Pascal (1623–1662)

    Slavery is founded on the selfishness of man’s nature—opposition to it on his love of justice. These principles are in eternal antagonism; and when brought into collision so fiercely as slavery extension brings them, shocks and throes and convulsions must ceaselessly follow.
    Abraham Lincoln (1809–1865)

    ‘Tis the perception of the beautiful,
    A fine extension of the faculties,
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    Drawn from the stars, and filtered through the skies,
    Without which life would be extremely dull.
    George Gordon Noel Byron (1788–1824)