Development
Grunig and others who used the theory developed statistical methods through which the theory could be used to segment different kinds of publics and to explain the likely effects of communication for each public. Since that time the theory has been used widely in academic studies and to some extent in professional practice and research.
The theory also resembles theories of consumer behavior, health communication, media exposure, and political communication popular in other domains of communication research. However, the situational theory of publics contains more variables and has a more developed system of measurement and analysis than these other theories. As a result, it is capable of subsuming many other theories.
Read more about this topic: Situational Theory Of Publics
Famous quotes containing the word development:
“Men are only as good as their technical development allows them to be.”
—George Orwell (1903–1950)
“Understanding child development takes the emphasis away from the child’s character—looking at the child as good or bad. The emphasis is put on behavior as communication. Discipline is thus seen as problem-solving. The child is helped to learn a more acceptable manner of communication.”
—Ellen Galinsky (20th century)
“Creativity seems to emerge from multiple experiences, coupled with a well-supported development of personal resources, including a sense of freedom to venture beyond the known.”
—Loris Malaguzzi (20th century)