SiteScreen is an online semantic advertising technology, developed by Crystal Semantics Limited, an UK-based developer of semantic technology for use by online media companies. The company was founded in 2001 by Ian Saunders and Professor David Crystal O.B.E, a world authority on language and the author of over 150 books on the subject of linguistics. Since October 2010, the leading Nordic ad serving provider Emediate has been in charge of sales, support and marketing of SiteScreen. Headquartered in Copenhagen, Denmark, Emediate has offices in Sweden and the UK as well as resellers in Norway, Finland, Germany, Italy, Benelux and Brazil. Emediate and Crystal Semantics are both subsidiaries of ad pepper media International N.V., a publicly quoted international online advertising marketing company with 16 companies in eight European countries and the USA.
SiteScreen applies the principles of semantics to online advertising with solutions to block the placement of advertisements alongside internet content that could be seen as being controversial and therefore brand damaging.
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—Blaise Pascal (16231662)
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—Henry David Thoreau (18171862)