Site Screen
SiteScreen is an online semantic advertising technology, developed by Crystal Semantics Limited, an UK-based developer of semantic technology for use by online media companies. The company was founded in 2001 by Ian Saunders and Professor David Crystal O.B.E, a world authority on language and the author of over 150 books on the subject of linguistics. Since October 2010, the leading Nordic ad serving provider Emediate has been in charge of sales, support and marketing of SiteScreen. Headquartered in Copenhagen, Denmark, Emediate has offices in Sweden and the UK as well as resellers in Norway, Finland, Germany, Italy, Benelux and Brazil. Emediate and Crystal Semantics are both subsidiaries of ad pepper media International N.V., a publicly quoted international online advertising marketing company with 16 companies in eight European countries and the USA.
SiteScreen applies the principles of semantics to online advertising with solutions to block the placement of advertisements alongside internet content that could be seen as being controversial and therefore brand damaging.
Read more about Site Screen: About SiteScreen, The Technology - How SiteScreen Works, Categories, Awards
Famous quotes containing the words site and/or screen:
“It’s given new meaning to me of the scientific term black hole.”
—Don Logan, U.S. businessman, president and chief executive of Time Inc. His response when asked how much his company had spent in the last year to develop Pathfinder, Time Inc.’S site on the World Wide Web. Quoted in New York Times, p. D7 (November 13, 1995)
“Every obstruction of the course of justice,—is a door opened to betray society, and bereave us of those blessings which it has in view.... It is a strange way of doing honour to God, to screen actions which are a disgrace to humanity.”
—Laurence Sterne (1713–1768)