About SiteScreen
SiteScreen filters out objectionable placements for brands – in the network, in channels and also within individual websites. As an intelligent, language-based filtering system, SiteScreen enables advertisers to exclude advertising contexts with which they do not wish their campaign to be associated. For this advertisers can choose various content themes or “categories”, like “Adult content & Nudity” or “Accidents & Disasters”.
The system analyses individual web pages, identifies undesirable content and prevents the placement of online advertising on unsuitable web pages. Undesirable environments can be found on small websites as well as high-coverage brand websites, e.g. a report on an accident on a news website, a negative travel report or a blog article.
Read more about this topic: Site Screen