How SiteScreen Works
The content themes chosen by the advertisers are the basis for the configuration of a SiteScreen campaign. This configuration is then built into custom SiteScreen campaign tags that can be trafficked in adservers as standard campaign tags. These tags enable the SiteSceen semantic technology to analyze webpages when a user visits them. This automated process takes a few milliseconds. In that time, the content has been analyzed and a result obtained. The result is then passed to the SiteScreen adserver to determine if the ad campaign should be delivered or if it should be blocked and an alternative ad served.
Read more about this topic: Site Screen, The Technology
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