Selling

Selling is offering to exchange an item of value for a different item. The original item of value being offered may be either tangible or intangible. The second item, usually money, is most often seen by the seller as being of equal or greater value than that being offered for sale.

A person or organization expressing an interest in acquiring the offered item of value is referred to as a potential buyer, prospective customer or prospect. Buying and selling are understood to be two sides of the same "coin" or transaction. Both seller and buyer engage in a process of negotiation to consummate the exchange of values. The exchange, or selling, process has implied rules and identifiable stages. It is implied that the selling process will proceed fairly and ethically so that the parties end up nearly equally rewarded. The stages of selling, and buying, involve getting acquainted, assessing each party’s need for the other’s item of value, and determining if the values to be exchanged are equivalent or nearly so, or, in buyer's terms, "worth the price.”

From a management viewpoint it is thought of as a part of marketing, although the skills required are different. Sales often forms a separate grouping in a corporate structure, employing separate specialist operatives known as salespersons (singular: salesperson). Selling is considered by many to be a sort of persuading "art". Contrary to popular belief, the methodological approach of selling refers to a systematic process of repetitive and measurable milestones, by which a salesman relates his or her offering of a product or service in return enabling the buyer to achieve their goal in an economic way. While the sales process refers to a systematic process of repetitive and measurable milestones, the definition of the selling is somewhat ambiguous due to the close nature of advertising, promotion, public relations, and direct marketing.

Read more about Selling:  In Corporations, Types of Selling, Selling Strategies, Personal Selling Process

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process" class="article_title_2">Personal Selling Process
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Bestseller - Cultural Role
... basic dictionary definition of bestseller is self-evident, "a popular, top-selling book", the practical cultural definition is somewhat more complex ... Calling a book a "top-selling" title is not so impressive as calling it "the New York Times bestseller" ... A book that is identified as a "bestseller" greatly improves its chance of selling to a much wider audience ...
Frank Bettger - Writer and Lecturer
... Carnegie encouraged Bettger to write his first best-selling books How I Raised Myself from Failure to Success in Selling and How I Multiplied My Income and ... a last book, entitled How I learned the secrets of success in selling in 1960 ...

Famous quotes containing the word selling:

    By bourgeoisie is meant the class of modern capitalists, owners of the means of social production and employers of wage labor. By proletariat, the class of modern wage laborers who, having no means of production of their own, are reduced to selling their labor power in order to live.
    Friedrich Engels (1820–1895)

    Then he entered the temple and began to drive out those who were selling things there; and he said, “It is written, My house shall be a house of prayer’; but you have made it a den of robbers.”
    Bible: New Testament, Luke 19:45,46.

    The only person really soiled with trade
    I ever stumbled on in old New Hampshire
    Was someone who had just come back ashamed
    From selling things in California.
    Robert Frost (1874–1963)