Celebrity
Public relation firms are now offering services to celebrity clients in perception management or reputation repair. It is a new tool for public firms. It lets large firms pour huge resources to the public by website. The web helps public relations executives to reach out the news media and it offer ways to link the public relations people and news media. For example, firms provide direct email addresses of some business journalists. A new trend in perception management is athletes signing with major public relation firms. Well-known agencies, such as William Morris and competitor Creative Artists Agency, recently started attracting huge sports stars. Alex Rodriguez joined the company after his alleged affair with Madonna, during the summer of 2008. He is following in the footsteps of Serena Williams, Kevin Garnett, and Vince Young, who are all represented by the William Morris agency (and who really need it, Garnett being excepted). In the case of Britney Spears, the media has tarnished and skewed the way she is perceived by the public. In a short interview conducted by contactmusic.com, Spears exclaims, "the media has had a lot of fun exaggerating my every move." January 2007. Another case of media skewing our interpretation of celebrities is in the case of Miley Cyrus. After her music video controversy, "Can't be Tamed," her album sales declined to 72% less than her 2008 solo debut, "Breakout."
Read more about this topic: Perception Management
Famous quotes containing the word celebrity:
“Power is not of a man. Wealth does not center in the person of the wealthy. Celebrity is not inherent in any personality. To be celebrated, to be wealthy, to have power requires access to major institutions.”
—C. Wright Mills (1916–1962)
“To become a celebrity is to become a brand name. There is Ivory Soap, Rice Krispies, and Philip Roth. Ivory is the soap that floats; Rice Krispies the breakfast cereal that goes snap-crackle-pop; Philip Roth the Jew who masturbates with a piece of liver.”
—Philip Roth (b. 1933)
“The celebrity is a person who is known for his well-knownness.”
—Daniel J. Boorstin (b. 1914)