In sociology and social psychology, impression management is a goal-directed conscious or unconscious process in which people attempt to influence the perceptions of other people about a person, object or event; they do so by regulating and controlling information in social interaction (Piwinger & Ebert 2001, pp. 1–2). It is usually used synonymously with self-presentation, in which a person tries to influence the perception of their image. The notion of impression management also refers to practices in professional communication and public relations, where the term is used to describe the process of formation of a company's or organization's public image.
Other articles related to "impression management, impression":
... Impression management can distort the results of empirical research that relies on interviews and surveys, a phenomenon commonly referred to as "social desirability bias" ... Impression management Theory nevertheless constitutes a field of research on its own ... their public image, the assumptions provided by impression management theory can also provide a framework ...
... appropriately and favorably to others since they care about the image or impression they leave for others and others' perceiption towards them ... This phenomenon is called impression management ... While in text-based CMC, the modification of impression is limited to "language, typographic, and chronemic information." ...
... Impression management refers to work on maintaining the desired impression ... It is composed of defensive and protective techniques ...
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