Impression Management

In sociology and social psychology, impression management is a goal-directed conscious or unconscious process in which people attempt to influence the perceptions of other people about a person, object or event; they do so by regulating and controlling information in social interaction (Piwinger & Ebert 2001, pp. 1–2). It is usually used synonymously with self-presentation, in which a person tries to influence the perception of their image. The notion of impression management also refers to practices in professional communication and public relations, where the term is used to describe the process of formation of a company's or organization's public image.

Read more about Impression ManagementSelf-presentation, Motives and Strategies, Theory, Basic Factors, Erving Goffman, Social Psychology, The Media, Significance in Empirical Research and Economy

Other articles related to "impression management, impression":

Impression Management - Significance in Empirical Research and Economy
... Impression management can distort the results of empirical research that relies on interviews and surveys, a phenomenon commonly referred to as "social desirability bias" ... Impression management Theory nevertheless constitutes a field of research on its own ... handle their public image, the assumptions provided by impression management theory can also provide a framework ...
Dramaturgy (sociology) - Impression Management
... Impression management refers to work on maintaining the desired impression ... It is composed of defensive and protective techniques ...
Hyperpersonal Model - Related Theory - Impression Management
... since they care about the image or impression they leave for others and others' perceiption towards them ... This phenomenon is called impression management ... While in text-based CMC, the modification of impression is limited to "language, typographic, and chronemic information." ...

Famous quotes containing the words management and/or impression:

    No officer should be required or permitted to take part in the management of political organizations, caucuses, conventions, or election campaigns. Their right to vote and to express their views on public questions, either orally or through the press, is not denied, provided it does not interfere with the discharge of their official duties. No assessment for political purposes on officers or subordinates should be allowed.
    Rutherford Birchard Hayes (1822–1893)

    If we divine a discrepancy between a man’s words and his character, the whole impression of him becomes broken and painful; he revolts the imagination by his lack of unity, and even the good in him is hardly accepted.
    Charles Horton Cooley (1864–1929)