Impression Management - Self-presentation

Self-presentation

While impression management and self-presentation are often used interchangeably, some authors have argued that they are not the same. In particular, Schlenker (1980) believed that self-presentation should be used to describe attempts to control ‘self-relevant’ (pp. 6) images projected in “real or imagined social interactions’. This is because people may manage impressions of entities other than themselves such as businesses, cities and other individuals (Leary & Kowalski 1990).