A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well-written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of little use.
Read more about Marketing Plan: The Marketing Planning Process, Marketing Planning Aims and Objectives, Content of The Marketing Plan, Measurement of Progress, Budgets As Managerial Tools
Famous quotes containing the word plan:
“If you should ever acknowledge my existence, I plan to snub you.”
—Mason Cooley (b. 1927)