Marketing Plan

A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well-written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of little use.

Read more about Marketing Plan:  The Marketing Planning Process, Marketing Planning Aims and Objectives, Content of The Marketing Plan, Measurement of Progress, Budgets As Managerial Tools

Famous quotes containing the word plan:

    “The nonconformist and the rebel say all manner of unanswerable things against the existing republic, but discover to our sense no plan of house or state of their own.”
    —Ralph Waldo Emerson (1803–1882)