Market Share

"Market share is the percentage of a market (defined in terms of either units or revenue) accounted for by a specific entity." In a survey of nearly 200 senior marketing managers, 67 percent responded that they found the "dollar market share" metric very useful, while 61% found "unit market share" very useful.

"Marketers need to be able to translate sales targets into market share because this will demonstrate whether forecasts are to be attained by growing with the market or by capturing share from competitors. The latter will almost always be more difficult to achieve. Market share is closely monitored for signs of change in the competitive landscape, and it frequently drives strategic or tactical action."

Increasing market share is one of the most important objectives of business. The main advantage of using market share as a measure of business performance is that it is less dependent upon macroenvironmental variables such as the state of the economy or changes in tax policy. However, increasing market share may be dangerous for makers of fungible hazardous products, particularly products sold into the United States market, where they may be subject to market share liability.


Read more about Market Share:  Purpose, Construction, Methodologies

Other articles related to "market share, markets, shares, share, market":

Corporate Advisory - History of M&A - The Great Merger Movement: 1895-1905
... During this time, small firms with little market share consolidated with similar firms to form large, powerful institutions that dominated their markets ... many of which acquired substantial shares of the markets in which they operated ... There were also other companies that held the greatest market share in 1905 but at the same time did not have the competitive advantages of the companies like DuPont and General Electric ...
Market Share - Methodologies
... "Although market share is likely the single most important marketing metric, there is no generally acknowledged best method for calculating it ... as different methods may yield not only different computations of market share at a given moment, but also widely divergent trends over time ... disparities include variations in the lenses through which share is viewed (units versus dollars), where in the channel the measurements are taken (shipments from manufacturers versus consumer purchases ...
Southern Television Guangdong
... at organizational optimization, business process reengineering, market repositioning, differentiated competition and brand building and become the leading player in Guangdong with the fastest and biggest ... ratings and 100 million Yuan RMB in ads income, TVS raised its viewing market to 19.2% in Guangzhou in 2006 and fell only behind the TVB in market share, securing the second ... first among all operators (overseas ones included) in market share across all these 6 golden week holiday seasons according to statistics from both AGB Nielsen and CSM Media Research ...
List Of Breweries In Australia
89% of beer volume sales in 2011, with Foster's market share at 48% (declining from a 55% market share in 2006) and Lion Nathan at 41% (increasing from 37%) ... Coopers is the largest Australian owned brewing company, with a market share of about 4% of total beer volume sales in Australia ...
SDL Trados - Market Share
... survey by the World Bank, Trados held an estimated 75% global market share with SDL holding an additional 10% ...

Famous quotes containing the words share and/or market:

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