Market Share Analysis
Market share analysis is a part of market analysis and indicates how well a firm is doing in the marketplace compared to its competitors.
Givon, Mahajan, and Muller have researched spreadsheet and word processing software firms to give a clearer image of how to determine market share in the software industry. They propose six factors to help estimate the value of market share (1997):
- unit or dollar sales,
- user base (since piracy and brand switching effect),
- market definition (scope of definitions),
- scope of denominator (which other brands included),
- time frame length,
- product definition (brand, product line, or strategic business unit).
Read more about Market Share Analysis: Detail
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