Interpersonal Attraction - Mere Exposure/exposure Effect

Mere Exposure/exposure Effect

As mentioned above, the mere exposure effect, also known as the familiarity principle, states that the more we are exposed to something, the more we come to like it. This applies equally to both objects and people (Miller, 2006). The social allergy effect occurs when a person's annoying habits grow worse over time, instead of growing more fond of his or her idiosyncrasies.

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