Intelligent Giving - Services and Work

Services and Work

The central feature of Intelligent Giving's website was a charity ratings service. In 2005-2006, it researched and rated over 500 UK charities and listed a further 1,000. Although it clearly acknowledged that quality of work is the most important way to judge a charity, it held transparency as an important indicator of a charity’s diligence, and said that this was the most important aspect - and a cross-sector comparable one - of a charity's annual report.

Intelligent Giving claimed to assess transparency using 43 criteria derived largely from research carried out by the Charity Commission in 2004. Intelligent Giving gives a percentage score for the transparency, or "Quality of reporting" of each charity.

The website also contained overviews of charity sectors, an explanation of the full range of ways to give, interviews with givers and short articles by experts. It also provided a discussion forum for the donor community.

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