The Institute of Sales Promotion is an organisation in the UK that represents brand owners, agencies and service partners engaged in promotional marketing. Formed in 1933, it was established as the ISP in 1979 and provides professional diplomas and certificates, best-practice guidelines and representation for the sales promotion industry. It is based in Islington, London.
The organisation uses the CAP Code to ensure sales promotions are correctly administered. They can refer complaints about sales promotions to the Advertising Standards Authority.
Read more about Institute Of Sales Promotion: The Purpose of The ISP, The Institute's Mission Statement, The Current ISP Board
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