Institute of Sales Promotion - The Purpose of The ISP

The Purpose of The ISP

  • To promote sales promotion and its benefits to organisations and to the regulatory authorities.
  • To progress the achievement of excellence in promotional marketing by educating all parties in best practice and in the effectiveness and versatility of sales promotion.
  • To protect stakeholders' interests in using sales promotion as part of their sales and marketing activity through the provision of a legal advisory service and by promoting responsible self-regulation in line with the CAP Code.

Read more about this topic:  Institute Of Sales Promotion

Famous quotes containing the word purpose:

    “Rule of criticism: only attend to the shape, and the purpose will manifest itself.”
    —Mason Cooley (b. 1927)