The Institute's Mission Statement
- To raise the stature of sales promotion within the marketing industry and promote its strengths both within and outside the membership and consolidate the position of the ISP as the pre-eminent voice for promotional marketing in the UK.
- To monitor and maintain the highest standard of self-regulation within the sales promotion industry across the three areas of membership.
Read more about this topic: Institute Of Sales Promotion
Famous quotes containing the words institute, mission and/or statement:
“Whenever any form of government shall become destructive of these ends, it is the right of the people to alter or to abolish it, & to institute new government, laying it’s foundation on such principles & organising it’s powers in such form, as to them shall seem most likely to effect their safety & happiness.”
—Thomas Jefferson (1743–1826)
“Every Age has its own peculiar faith.... Any attempt to translate into facts the mission of one Age with the machinery of another, can only end in an indefinite series of abortive efforts. Defeated by the utter want of proportion between the means and the end, such attempts might produce martyrs, but never lead to victory.”
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“Children should know there are limits to family finances or they will confuse “we can’t afford that” with “they don’t want me to have it.” The first statement is a realistic and objective assessment of a situation, while the other carries an emotional message.”
—Jean Ross Peterson (20th century)