Guided selling is a process that helps potential buyers of products or services to choose the product best fulfilling their needs and hopefully guides the buyer to buy. It also helps vendors of products (e.g. brands, retailer) to actively guide their customers to a buying decision and thus increases their conversion rate.
Guided selling simplifies and automates the maintenance and deployment of all knowledge that is required to analyze customer needs, define the solution, and generate a proposal to fulfill those needs. A functional definition of the solution is provided to the customer, complete with commercial aspects of the proposal, such as prices, margins, texts, illustrations, and lay-outs. In addition, the technical specification of the solution (such as bills of materials and routings) is generated for manufacturing and distribution.
Read more about Guided Selling: Process and Practice, Goal and Approach, Guided Selling-Process, Technology Required, Boundaries
Other articles related to "guided selling":
... Guided Selling-Systems are different from Recommender systems in the way that statistical recommenders calculate recommendations based on usage data instead of the ... The advantage of Guided Selling to recommender systems is an objectively calculated product proposal and a needs-based product advice that usually has a higher quality ... The drawback is that Guided Selling-Systems need domain-specific knowledge about the product category whereas recommender systems (at least Collaborative filtering can work across all product ...
Famous quotes containing the words selling and/or guided:
“So by all means let’s have a television show quick and long, even if the commercial has to be delivered by a man in a white coat with a stethoscope hanging around his neck, selling ergot pills. After all the public is entitled to what it wants, isn’t it? The Romans knew that and even they lasted four hundred years after they started to putrefy.”
—Raymond Chandler (1888–1959)
“My belief is that no being and no society composed of human beings ever did, or ever will, come to much unless their conduct was governed and guided by the love of some ethical ideal.”
—Thomas Henry Huxley (1825–95)