Technology Required
Guided Selling-solutions are software systems. The Guided Selling-software allows to simulate a dialog to find out the buyer's needs. A matching technology then maps the needs on technical product details and matches the buyer's profile with the available products. Guided Selling-systems are a kind of Recommender systems. Other than Collaborative filtering that calculates recommendations based on historical data (e.g. website usage data such as "users who watched this product also watched these other products"), Guided Selling-systems rather analyse the individual user's input to calculate recommendations that best fulfil his personal needs. Guided Selling-systems thus require product information (fact sheets). Goal of this approach is to calculate objective recommendations that are based on the individual user's needs.
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