Guided Selling - Boundaries

Boundaries

Guided Selling-Systems are different from Recommender systems in the way that statistical recommenders calculate recommendations based on usage data instead of the actual user input to a questionnaire. The advantage of Guided Selling to recommender systems is an objectively calculated product proposal and a needs-based product advice that usually has a higher quality than products suggested by recommender systems. The drawback is that Guided Selling-Systems need domain-specific knowledge about the product category whereas recommender systems (at least Collaborative filtering can work across all product categories of e.g. a website.