Goal and Approach
The goal of Guided Selling-solutions is to bring together potential buyer's needs and products or services that fulfill his needs in order to facilitate buying decisions. The Guided Selling-system asks questions and offers answer options that help the online-shopper to learn about and define his needs, even for complex and technical solutions. At the same time, the vendor understands step by step the refined customer needs. Guided Selling-Systems increase the shopping experience and the usability of the website since they typically offer a better access to the product assortment than done by filtering systems or free text search.
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Famous quotes containing the words goal and/or approach:
“The preservation of life seems to be rather a slogan than a genuine goal of the anti-abortion forces; what they want is control. Control over behavior: power over women. Women in the anti-choice movement want to share in male power over women, and do so by denying their own womanhood, their own rights and responsibilities.”
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“We have learned the simple truth, as Emerson said, that the only way to have a friend is to be one. We can gain no lasting peace if we approach it with suspicion or mistrust or with fear.”
—Franklin D. Roosevelt (1882–1945)