Goal and Approach
The goal of Guided Selling-solutions is to bring together potential buyer's needs and products or services that fulfill his needs in order to facilitate buying decisions. The Guided Selling-system asks questions and offers answer options that help the online-shopper to learn about and define his needs, even for complex and technical solutions. At the same time, the vendor understands step by step the refined customer needs. Guided Selling-Systems increase the shopping experience and the usability of the website since they typically offer a better access to the product assortment than done by filtering systems or free text search.
Read more about this topic: Guided Selling
Famous quotes containing the words goal and/or approach:
“The goal in raising ones child is to enable him, first, to discover who he wants to be, and then to become a person who can be satisfied with himself and his way of life. Eventually he ought to be able to do in his life whatever seems important, desirable, and worthwhile to him to do; to develop relations with other people that are constructive, satisfying, mutually enriching; and to bear up well under the stresses and hardships he will unavoidably encounter during his life.”
—Bruno Bettelheim (20th century)
“I approach these questions unwillingly, as it wounds, but no cure can be effected without touching upon and handling them.”
—Titus Livius (Livy)